Lightforce Solar

Web Design
Conversion Design
UX & Strategy
Animation
Illustration
Social Ads

Context

Lightforce is New Zealand’s fastest-growing solar panel installer. I worked with growth agency Double , to create to design a new generation of landing pages aligned with the company’s recent brand refresh.

Problem

The existing site needed to:

• improve conversion from paid acquisition channels

• communicate the benefits of solar clearly to homeowners

• support multiple marketing funnels including social and retargeting

• the previous experience lacked the structure and engagement needed to convert high-intent traffic.

Approach

We began by analysing:

• competitor websites

• acquisition channels

• user journeys from ad click to enquiry

• Working closely with the Lightforce marketing team, we mapped user flows and defined messaging before moving into wireframes and design.

Execution

The landing page design focused on creating a highly engaging, conversion-focused experience. Key features included:

• interactive infographics explaining solar savings

• calculators to help users estimate value

• micro-interactions to guide engagement

• bold illustrations and brand graphics

• clear enquiry pathways

• Multiple variations of the page were created to support different acquisition funnels including social ads and retargeting.

In parallel, I designed animated acquisition ads in multiple creative styles to test which approaches drove the strongest response.

Outcomes

The new landing page ecosystem significantly improved acquisition performance.

Results included:

• 425% increase in conversion against previous website.

• 800% increase in qualified leads attributable to acquisition ads.