Vend Point of Sale

Digital Design (UX + UI)
Website Design & CMS architecture
Product Design
Photography
Video Production
Art direction
Project Management
Illustration & Animation

Context

Vend is a New Zealand–founded retail POS platform used by thousands of retailers globally. The product helps businesses manage sales, inventory and customer data through a cloud-based system.

Working with Vend, I led marketing design, developin creative and content that supported marketing campaigns and brand communication across digital channels, including a site-wide migration of the legacy website to a CMS platform.

I also spent a year product-side, working on UI design, user flows, and UX and working to create a design system for icons and illustrations.

Problem

As a SaaS product serving a broad retail audience, Vend needed creative that could communicate product value clearly while remaining flexible enough to support a wide range of campaigns.

The challenge was to develop work that balanced:

• strong brand presence

• clear product communication

• adaptability across marketing channels

Creative needed to work effectively across digital campaigns, marketing content and brand touchpoints.

Approach

The work focused on translating product benefits into visual storytelling that would resonate with retail audiences.

Key priorities included:

• clear communication of product features and benefits

• maintaining a consistent visual language across campaigns

• developing creative that could scale across multiple formats

Collaboration with marketing and product teams ensured the work aligned with broader growth and brand initiatives.

Execution

The project included the development of campaign creative and supporting marketing assets across digital channels.

Deliverables included:

• campaign design and visual systems

• digital marketing assets

• brand-aligned creative for marketing initiatives

• supporting design work across multiple campaign formats

The work helped ensure Vend’s marketing maintained a strong visual identity while clearly communicating the product’s value to retailers.

Outcomes

The resulting creative strengthened Vend’s brand presence across marketing channels and supported ongoing campaign activity.

Key impacts included:

• consistent brand expression across campaigns

• clearer communication of product benefits

• scalable creative assets for marketing initiatives

Results

• Full campaigns in Australian & UK markets involving: printed collateral, OOH media, video and digital assets.

• Sitewide migration to CMS platform.

• Brand redevelopment and realignment between marketing and product teams.

• Clear communication of product offfering and benefits across multiple channels: Copywriting, Case Studies, Matrketing Collateral & Product Demo Videos.

• Design and implementation of complex and experiential projects - online calculators, web animation and AR experiences.