V Energy Merch

Creative Direction
Production & Planning
Art Direction
Styling
Post-production & edit
Graphic Design

I worked with V Energy as part of their social creative team through the Agency Drum. In late 2024, V Energy had a few initiatives they wanted to take to market for Summer - including a fresh load of merch which needed an online home and a huge thirst for a customer giveaway. I worked with the Drum social strategist to weave it all together and bring a campaign to life.

The resulting ‘V Summer Passport’ social campaign was designed to bring maximum attention to the new range of merch. The garment designs were actually cool, so it was a case of showing off the clothes in vibrant, lifestyle settings with clear messaging. To incentivise click-trough and purchases, there was the chance for a $10k Summer travel package to amnyone who bought merch.

We ran a tandem shoot: 2 scenes and 2 photographers at one location to efficiently create a library of images. I ran between the 2 spots: e-com images inside the location, and lifestyle & campaign shots outside. iPhones captured plenty of behind-the-scenes content which were later packaged into social hype reels.

I created the concept and graphic elements, directed photographers and talent on the day, then graded and retouched selected images before editing hype reels of footage captured from participants phones.