Art In The Park

Brand Identity
Logo Design
Art Direction
Website Design
Digital Ads
Print & Signage

Art in the Park is now a mainstay of the NZ art calendar, held annually at Eden Park and showcasing hundreds of local artists. I worked across brand development, creative and digital strategy for growth agency Double, where we helped to make this a sell-out event: garnering 180% ticket sales against an expected 5000 visitors and delivering a 22x return on advertising investment in it’s first year.

I worked closely with the founders on brand identity and art direction, designing a visual system that could mesh well with a wide range of art styles. Once branding had been developed I designed and implemented a conversion optimized website, helped produce a photoshoot of “the show” for advanced marketing & PR, as well as creating templates and design systems for use across social media, digital advertising and signage.

Due to the nature of event management, new challenges & changes can come at a fast pace. Years of working on smaller, local events put me in good stead to come up with solutions quickly and build flexible design systems from the start of the project.