V Energy × Wahs

Creative Direction
Concept and client pitching
Production & Planning
Talent direction
Post-production

V Energy is a proud partner of the One NZ Warriors and worked with the content team at Drum to create buzz and awareness via social media, content and competitions starting with their partnership launch in 2025 through to a blockbuster 2026 season.

I led the production team to deliver a creative and content strategy, which positioned V as true Wah’s fans — celebrating alongside audiences at Go Media Stadium and at home. We worked closely with V Energy, The Warriors management and other agencies to propel V to the top of fans minds on socials, via hype reels, half-time activations, fan and inluencer moments, a limited edition V × Was can, the epic V Legend-Dairy and a social calendar packed with content featuring the players.

We delivered great results in 2025, but I am particularly happy with how the creative team raised their game during a nail-biting 2026 season. Up the Wahs!